Date: March 1st, 2010
Publication: No publication place provided
This advertisement
is for Victoria’s Secret, specifically for their new multi-way and push-up bras.
The text shows four models dressed in what appears to be part of the new VS
collection with a caption of “I love my body”. The background of this advertisement
is all grey and then a lighter grey/ white color behind the models, enhancing
the lighting and drawing your eye directly to them. The colors presented in this text are mostly neutral
colors with an occasional pop of bright pink, adding excitement and pizazz to
the ad.
Big Picture:
When
looking at this advertisement from a more meticulous perspective, one of the
seven deadly sins is quite obviously displayed. The deadly sin shown in this
text is pride. Pride is defined as a feeling of deep pleasure resulting from
one's own achievements and from qualities or possessions that are widely admired
by others. It seems very evident as though the models in the text have been
photo-shopped to enhance beauty, as well as body size, but even knowing this,
girls still strive for a body similar to one of the ones shown. By having
the caption “I love my body” it becomes clear that the models admire their own
body and hope that others do the same, so that they will be persuaded into
buying a VS bra.
Intended Audience:
The
intended audience for this particular text would be females, specifically from
around the ages of 15 to 25. During these ages, females care most about what
their body looks like and this advertisement for new VS bras persuades buyers
to purchase these items to perhaps have a similar body to the ones displayed in
the text. Their social and economic background usually has to be pretty good
considering VS bras run at around $50 a piece. This piece of information could
also be considered cultural knowledge because knowing the price and quality of VS
goods applies to the awareness of the company and products.
http://news.instyle.com/2010/03/01/victorias-secret-launches-i-love-my-body-campaign/
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ReplyDeleteHello, I really liked your analysis of the pride shown within the advertisement, but I wish you had discussed the play on words made with "Body." The name of the bra is Body, so when the text says "I love my Body," it can mean the bra, but the audience is pushed (haha) to see "body" as meaning the bodies of the models. That is all.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteI liked your connection to pride with the advertisement. The first thing that came to my mind was envy, and the advertisement making the audience feel jealousy for the models. They are all very skinny and confident (displayed by the caption) and this makes us want to be them. Victorias secret sells their products on the basis that they will make you look like their models; a dangerous assumption. This would have been interesting to discuss.
ReplyDeleteI agree with Louise. I definitely like your analysis of pride within the advertisement, but often times marketers use more than words to convey a message and sell a product. Envy is clearly used in this advertisement to convince women that this is what beautiful looks like.
ReplyDeleteIn addition to that, I also think it would be interesting to consider how lust is used in this ad, and every other ad Victoria Secret publishes. It is in the nature of Victoria's Secret's products to invoke lust in the viewers of the ads. Women are not the only ones who shop at Victoria's Secret; men are also included in the target audience. These men want the women in their life to look and feel beautiful. So, Victoria's Secret's goal is to make those men experience lust in order to persuade them to buy their products.
It seems Victoria's Secret's use of the deadly sins is threefold!