Date: March 1st, 2010
Publication: No publication place provided
This advertisement
is for Victoria’s Secret, specifically for their new multi-way and push-up bras.
The text shows four models dressed in what appears to be part of the new VS
collection with a caption of “I love my body”. The background of this advertisement
is all grey and then a lighter grey/ white color behind the models, enhancing
the lighting and drawing your eye directly to them. The colors presented in this text are mostly neutral
colors with an occasional pop of bright pink, adding excitement and pizazz to
the ad.
Big Picture:
When
looking at this advertisement from a more meticulous perspective, one of the
seven deadly sins is quite obviously displayed. The deadly sin shown in this
text is pride. Pride is defined as a feeling of deep pleasure resulting from
one's own achievements and from qualities or possessions that are widely admired
by others. It seems very evident as though the models in the text have been
photo-shopped to enhance beauty, as well as body size, but even knowing this,
girls still strive for a body similar to one of the ones shown. By having
the caption “I love my body” it becomes clear that the models admire their own
body and hope that others do the same, so that they will be persuaded into
buying a VS bra.
Intended Audience:
The
intended audience for this particular text would be females, specifically from
around the ages of 15 to 25. During these ages, females care most about what
their body looks like and this advertisement for new VS bras persuades buyers
to purchase these items to perhaps have a similar body to the ones displayed in
the text. Their social and economic background usually has to be pretty good
considering VS bras run at around $50 a piece. This piece of information could
also be considered cultural knowledge because knowing the price and quality of VS
goods applies to the awareness of the company and products.
http://news.instyle.com/2010/03/01/victorias-secret-launches-i-love-my-body-campaign/
